About this campaign

 

Awareness & Communications

Safe and accurate communications have been designed to inform and personally motivate people to socially distance and practice effective hygiene during the COVID-19 pandemic. The campaign assets below are freely available for anyone to download and use across social media and other digital platforms. Please use the hashtag #covid19designchallenge when you do.

 

To download or share on social media:

— If you’re on a computer: click the Download button, right click the image, and select ‘save image as’ to download.

— If you’re on an iOS device: tap on the Share button (box with an up arrow on the bottom of the screen) and select your sharing platform.

— If you’re on an Android device: tap on the Share button (three dots on the top right of your screen) and select your sharing platform.

 
 
 
 

Actions Have Consequences

Designed to change virus-spreading behaviors in people who are not following current guidelines, this campaign drives them to consider the impact of their actions on other people.

 
 

Be a hero

 

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Mona Lisa

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It’s not a game

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Protect children

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Protect the elderly

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Protect Dad

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Killer party

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Mind the gap

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Thank you, essential workers

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Thank you, delivery workers

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Keep in touch with family

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There’s no place like home

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Summary of the process

After initial user research and ideation using design thinking, the team behind this campaign focused on these 3 main personas:

 

Parents

— Overwhelmed by bad news

— Worried for loved ones

— Caring for children (and parents)

— Consumes news through social media, wants better news sources

 

Skeptics

— Downplays threat and thinks it’s overhyped

— Ignores precautions

— Resents being restricted

— Shares news they agree with

 

Senior Citizens

— Needing family connection

— Restricted movement

— Uncertain what to do or what news to trust

— Scared, feel a lack of control

— Many solo activities

Creatives behind this campaign

Ashley Profozich
Bethany Douglas
Bob Lukasik
Debi Ndindjock
Felix Portnoy
Irina Lebenskaya
Izzi Cain
Kevin Schultz
Lexi Hackerman
Maddie Clark
Rob Rausch
Soo Yun Kim
Thais Marques
Venessa Corbett