About this campaign
Awareness & Communications
Safe and accurate communications have been designed to inform and personally motivate people to socially distance and practice effective hygiene during the COVID-19 pandemic. The campaign assets below are freely available for anyone to download and use across social media and other digital platforms. Please use the hashtag #covid19designchallenge when you do.
To download or share on social media:
— If you’re on a computer: click the Download button, right click the image, and select ‘save image as’ to download.
— If you’re on an iOS device: tap on the Share button (box with an up arrow on the bottom of the screen) and select your sharing platform.
— If you’re on an Android device: tap on the Share button (three dots on the top right of your screen) and select your sharing platform.
Actions Have Consequences
Designed to change virus-spreading behaviors in people who are not following current guidelines, this campaign drives them to consider the impact of their actions on other people.
Be a hero
Facebook post | Download ↓
Twitter post | Download ↓
Instagram square | Download ↓
Facebook post | Download ↓
Twitter post | Download ↓
Instagram square | Download ↓
Facebook post | Download ↓
Twitter post | Download ↓
Instagram square | Download ↓
Facebook post | Download ↓
Twitter post | Download ↓
Instagram square | Download ↓
Facebook post | Download ↓
Twitter post | Download ↓
Instagram square | Download ↓
Instagram portrait | Download ↓
Mona Lisa
It’s not a game
Twitter post | Download ↓
Instagram square | Download ↓
Facebook post | Download ↓
Instagram portrait | Download ↓
Protect children
Facebook post | Download ↓
Protect the elderly
Facebook post | Download ↓
Protect Dad
Facebook post | Download ↓
Killer party
Facebook post | Download ↓
Instagram square | Download ↓
Mind the gap
Facebook post | Download ↓
Thank you, essential workers
Facebook post | Download ↓
Thank you, delivery workers
Facebook post | Download ↓
Keep in touch with family
Facebook post | Download ↓
There’s no place like home
Facebook post | Download ↓
Summary of the process
After initial user research and ideation using design thinking, the team behind this campaign focused on these 3 main personas:
Parents
— Overwhelmed by bad news
— Worried for loved ones
— Caring for children (and parents)
— Consumes news through social media, wants better news sources
Skeptics
— Downplays threat and thinks it’s overhyped
— Ignores precautions
— Resents being restricted
— Shares news they agree with
Senior Citizens
— Needing family connection
— Restricted movement
— Uncertain what to do or what news to trust
— Scared, feel a lack of control
— Many solo activities
Creatives behind this campaign
Ashley Profozich
Bethany Douglas
Bob Lukasik
Debi Ndindjock
Felix Portnoy
Irina Lebenskaya
Izzi Cain
Kevin Schultz
Lexi Hackerman
Maddie Clark
Rob Rausch
Soo Yun Kim
Thais Marques
Venessa Corbett
